Refers to the influencing and dominant of a
person's or group's name. the growth of the net and social
media, together with name Reputation Management Services Business, have made search
results a core part of an individual's or group's reputation. Studies have
shown that almost 70% of the success of a company is due to
its reputation.
HOW TO MANAGE THE E-REPUTATION OF
YOUR COMPANY?
Users are very quickly an idea - positive or negative - of
your reputation from the content that third parties publish on you! It is
often at this precise level that you can lose your hand. Different techniques
and tools are then used to allow you to control your e-reputation.
Community management:
Standby tools: Google alerts, Social mention, Net vibes Link
cleaning.
E - Reputation of
a Company?
E-reputation is the result of Google's
search results, other search engines, influences and social networks
about a company. Who does not inquire about the reliability of a
company before investing in a product or service?
Manage your e-reputation:
We must also ensure protection of reputation, so
that it cannot be tainted by other more or less real, but not very laudatory
about you.
A bad reputation on the web can now be synonymous
with huge losses. Indeed, according to the I FOP study,
Do not let a situation fester, and act immediately for
your e-reputation if it experiences negative changes that may affect your
popularity.
Who cares about your online reputation?
A product, looking for an investor or trying to find a date,
there will always be someone who will use a search engine to find out more
about you. People doing these searches are generally:
√ Consumers
√ Business partners
√ Shareholders
√ Marketers
√ Journalists
√ Potential employers
√ Employees
√ Personal contacts
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