Special Education Consultant

On the internet, if you do not control your reputation, someone else will do it for you. If more and more large multinationals invest in the management of e-business reputation, it is that the opportunities and risks associated with e-business reputation are many. But these issues are not unique to large companies. SMEs are also concerned!

Principles of e-reputation:

E-Reputation versus digital identity

Mechanisms for creating a digital identity: from the control of its image to the rumor

Legal issues (editorial responsibilities, intellectual property, copyright, laws on the protection of persons, usurpation of name, statutes of publisher and host, law of the press)

Publish information so as not to depend on that of others:

Protecting your trademark (INPI), it’s copyright.

His name on the Internet: 1st come, 1st served (domain names, user names on social networks)

Publish regularly (professional networks LinkedIn / Video, blog, social networks) and increase your positioning by natural referencing Reputation Management Services Business.

Create and manage a community on the Web: gain in inbound links (SEO), number of watchmen and defenders in case of attack.

What is the e-reputation of a company?

Many terms and definitions on the Internet try to explain e-reputation, often quite complex. Here's our vision of e-reputation for a business: simple, clear and obvious.

Definition of e-reputation:

E-reputation is very simple: it's about your reputation on the web. It is sometimes called web-reputation, cyber-reputation, and digital reputation, online ... It will always be the same thing: what people think of you, the opinion about you on the internet.

This reputation may affect an individual as a business, but it is generally best to distinguish between your physical and moral identity, even if you are a micro-entrepreneur.

How is it constructed?

The e-reputation is shaped by two actors:

The company: The mere fact of owning a website, a Facebook page, a YouTube channel or other, is enough to create an identity for your company. This identity must be concrete, consistent with itself and echo the physical presence of the company if you are not a pure player.

Net surfers: Your identity will be well cared for, it will necessarily be associated with the perception that users have. If users make fun of it, your e-reputation will suffer. They are your mirror, so heal your image.

In summary: the e-reputation is built on the image of the company, but especially by its reflection returned by the Internet community. This may seem obvious, but many forget this last detail.